Enter your email address below. By entering your e-mail, you
will be signed up for X-Company's newsletter.
Sound familiar? It’s a safe bet that you’ve encountered a similar
request online at some point. To enter a contest, register for a webinar or
other event, or even just to gather some research information, you often must
“enter your email address”
AND “you will receive our newsletter.”
I completely understand the marketing ploy
behind this irritating request. But if you’re like me, chances are you already
receive their newsletter, which is how you learned of the event or intriguing opportunity.
Entering your email address to validate the entry or
registration is a necessary evil; and I’ll bet your next thought is, “I already receive their
newsletter; if I do this I wonder if I’ll receive multiple issues?” (And you
may not even want the one you currently receive).
