How Do I Master the Art of Radio Interviews?

As promised, this is an addendum to my blog of February 10, 2012, exploring the value of radio interviews. Have you decided that interviews should be in your repertoire of book (or any product/service) promotion?

The 18 tips below will help you provide a strong and entertaining interview to become a sought-after guest—and tips to decline an interview offer—yes, there are reasons to do so.

Great! You’ve been approached by a radio host or producer to interview with them—after you’ve high-fived yourself in the mirror …